Big Data Analytics practically embedded in Innovation Management
- Managing Innovation is a form of “rethinking” your company’s future, short term, long term, and takes into account the surrounding dynamic world continuously. Big Data Analytics is a natural component of Innovation Management practices in all industries, also in the Chemical Sector. Many very dynamic economic trends, like for instance of the price of crude oil, determine in the end the outcome of investments. In many cases negatively.
- The Lecture will describe typical Innovation management practice in the Chemical Industry and illustrate with concrete best practice examples how the enormous mass of external and internal data sources can be used intelligently to help minimize the risks of each single investment in new products, technologies or processes, and to be as alert as possible in agile adaptation to new circumstances. In fact, “without a lot of work”. How to juggle the world’s predictions?
- The audience will be engaged actively in this Lecture.
Dr. Huub Rutten is co-founder of Sopheon and as VP Research responsible for Research and Application Development. Sopheon delivers software and consultancy to large organizations focusing on Innovation Management processes. It helps to optimize these processes for sustainable Growth. Sopheon’s software product “Accolade” is seen as market leading enterprise software for EIM in industries like Food, Chemicals and Consumer Goods.
Dr. Huub Rutten’s scientific and professional background is in Linguistics, Social and Cognitive Sciences. Since 20 years his focus is Innovation Management culture, processes and software. He works with many large and medium size chemical companies and has built a wealth of experience in this field.
