Drazen Nikolic, EY

Proven method to fail any analytics project with supporting real life examples

• Although we all understand the value of analytics only very few are really successful
• Even Nate Silver who almost perfectly predicted past to elections in US, failed miserably on predicting the Trump’s success
• Where is the balance between problem complexity vs method sophistication and experience of the environment?

Drazen Nikolic is Partner at Ernst & Young’s. He has over 25 years of international experience shaping information and technology based solutions as well as delivery of complex IT systems for global companies.

Drazen is leading Analytics services for GSA region. His focus is on supporting international clients in shaping and delivering analytics enabled solutions from commercial excellence to supply chain optimization. Some of these solutions include strategic components like shaping information and technology enabled new business models. Drazen is focusing on clients in Health care and Life Sciences, Retail and Automotive industry sectors.